Innovative insulationPrimaLoft
At the cutting edge of keeping you warm
With a rich history that dates back to the 18th century in Scotland, tweed still occupies hallowed ground in the realm of country clothing. Boasting an array of natural characteristics that provide practical comfort and refined style, the 'original performance fabric' draws inspiration from the British countryside and, still to this day, is a product of age-old skills that have been passed from one generation to the next.
Primaloft benefits
Bulk-free warmth
Lightweight
Recycled content
Breathable
SUSTAINABILITY
Using up to 100% recycled materials
At PrimaLoft there is a huge emphasis on sustainability and reducing our impact on the planet. As well as being made from recycled materials, PrimaLoft products are made to be recycled, meaning they can be remade and repurposed again and again.
Shop by category
CARE ADVICEHow to look after your PrimaLoft jacket or gilet
Follow a few simple steps and keep your insulated outerwear in prime condition.
Our technologies
Fleece2 min readHow to care for your fleeceRead post
Toray DermizaxToray DermizaxRead post
DownDown insulationRead post
VenturiVenturiRead post
Down6 min readTech in focus: Down insulationRead post
Technologies5 min readTech in focus: VenturiRead post
Insulation6 min readTech in focus: PrimaLoft insulationRead post
Technologies6 min readTech in focus: Toray DermizaxRead post
