Our philosophy
An unwavering focus on the things that matter
At Schöffel Country, we combine innovation, tradition, and genuine passion to engineer the best country clothing for lovers of the countryside and country way of life. To achieve this, since the birth of the brand more than three decades ago, our commitment to four key principles has been unwavering.
Performance
Our mission is to help others enjoy their time in the countryside by producing clothing that will enhance their experience. To do this, we pay meticulous attention to detail in every stage of design and use premium quality materials. The result? Product features that make a real difference, excellent fit, and enduring comfort.
We don't just understand the country way of life – we live and breathe it every day. It is our sanctuary and we care deeply about it. It has shaped who we are. From the people to the landscapes and the wildlife to the weather, we know that it is a way of life like no other – one that is worth celebrating, protecting, and fighting for.
Guardianship
We are committed to supporting the conservation and sustainable management of the countryside for future generations, and we recognise the positive role that fieldsports play in supporting a rich and diverse array of wildlife. Be it storytelling and raising awareness or fundraising campaigns, there are so many practices, projects and initiatives out there that we want to help.
We know that, for many people, fieldsports are far more than hobbies or pastimes – they're about bringing people together and closer to nature, and spending time in the great outdoors with the prospect of something for the table at the end of the day. The idea for Schöffel Country's very first product was conceived on a day's shooting, and we won't ever forget that. Country pursuits are part of our DNA.
