Get Cheltenham ready with Schoffel Country

Cheltenham is one of the biggest sporting events in the calendar, and it is the perfect excuse to don your finest tweed.

As the festival is held at the very end of winter, it is not your usual race day of sun hats, heels and shorts. In fact, when it comes to the dress code for Cheltenham races, Cheltenham has always asked that “you have the weather as well as fashion in mind”. The weather can almost be as unpredictable as the horses so make sure you’ve got all bases covered, or else you’ll be so busy shivering you might not even notice which horse has come out ahead. It’s all incredibly fast.

Thankfully, here at Schöffel we have all the answers you need when it comes to looking stylish while keeping comfortable no matter the climate. Read our style guide below for tips and advice for the best Cheltenham races outfit ideas to take the season by storm.

Ladies' style guide for the races

We know that you want to look your best at a momentous occasion like Cheltenham, which is why Schöffel has a fantastic range of sophisticated and smart casual clothing sure to keep you stylish, warm and always comfortable.

Dress or smart jeans

Our Ladies’ Thistle dress offers a fantastic, sophisticated and warm look that’s highly comfortable in the chillier weather of March. Pair with your favourite pair of boots to complete the look. You can also accessorise with a belt to further tweak the silhouette.

For a more smart casual, carefree look, we also have an excellent selection of jeans like our sleek, supersoft stretch Poppy Jean options. Pair with one of our beautiful Brownlow-Exclusive Print Shirts for the perfect smart but casual Cheltenham races outfit. All our Brownlow shirts are designed by well-known artist Clare Brownlow, giving you a gorgeous look you can find nowhere else here at Schöffel!

Luxurious knitwear

At Schöffel, we have an excellent selection of cosy, high-quality knitwear sure to keep you warm against those chilly, March breezes. Jumpers like our Merino Cosy Roll-Neck are highly chic, providing expert warm and natural moisture-wicking to keep you comfortable in a soft, elegant look.

Alternatively, try our stylish ladies’ Reversible Merino Cashmere blend gilet for that perfect layer when the weather turns. Not only is it incredibly heating, but breathable with extra soft touch, meaning you’re comfortable sitting and standing out in the open.

Warm jacket

Keep warm and elegant in a sophisticated, tweed jacket like our Ladies’ Lilymere Tweed. Our Lilymere jackets are soft and durable, with a Teflon finish to repel rain and stains away. It pairs excellently with one of our gorgeous Classic Schöffel Shirt, making you really stand out from the crowd at Cheltenham in both style and ease of comfort.

Fedora, fascinator or smart hat

Top off your outfit with some glorious headwear. Our Ladies’ Fedora Hat has a powerful elegance with next-level head comfort and soft, 100% wool felt. It comes in a variety of rich, vibrant colours, ranging from beautiful dark teal to deep, eye-catching grape, so you can always find the colour just for you.

Alternatively, our Sofia Hat is gracefully feminine with its fun Schöffel Lilymere exclusive design, comfortable and easily adjustable with a satin ribbon hat band and silk lining. 

Men’s style guide for the races

When it comes to Cheltenham Festival men’s fashion, our selection of men's clothing perfectly fits the bill, expertly catering to being in style while out and about. This makes it easy to get it right when you’re off to enjoy the races.

Shirt or polo top

All our Schöffel men’s signature shirts are highly breathable cotton and comfortable. Try our Brancaster Classic for a smart modern look, and pair it with our fantastic Christopher Chinos, for eternal classic style. For an extra new twist on the timeless countryside race day look, add our tailored Nehru-style men’s Holcot Waistcoat to the mix. This waistcoat is warm with superior comfort, made of our 100% lambswool tweed with arran and loden herringbone options. All our tweed is lovingly milled at Lovat Mill in the Scottish borders.

For a more relaxed, smart casual look, we have a fantastic selection of premium, athletic polo shirt alternatives to choose from. Our St Ives Tailored Polo Shirt is highly breathable, being made out of 100% ethical cotton. It comes in a deluge of fantastic, vibrant colours and patterns sure to suit your fancy as you ride high at Cheltenham.

Premium knitwear

Our premium selection of men's high-quality knitwear here at Schöffel is practically made for Cheltenham. Knitwear like our Cotton Cashmere ¼ Zip comes in a rich range of colour and offers excellent warm and breathability packaged in a sleek, modern design that maintains its shape due to its ribbed hem and neck.

Or, for that supersoft, light feel, try our men's 100% Lambswool Crew Neck. It’s incredibly breathable and versatile, pairing excellently with our Christopher Chinos.

Smart jacket

Our fantastically stylish Belgrave Tweed Sports Jacket keeps you dry and comfortable during those muddy, wet days with its expert rain and stain repellent Teflon finish. It complements all our high-quality shirts extremely well, from our lovely polos to our crisp, button shirts.

For extra warmth during colder spates of weather, add one of our fantastically heating gentlemen’s Kenmore jumpers to the mix.

Tweed flat cap or hat

Keep your head warm and comfortable with our Tweed Classic Herringbone Cap. It’s extremely comfortable, with an excellent Arran pattern that combines the heritage of nature with sleek, modern highlights to make you stand out from the flat cap crowd. It’s also stain and moisture resistant.

Alternatively, our Wax Cotton Hats are sleek and provide further waterproofing with taped seams for when out in the drizzle, perfect for being in the stands or out on the grassy verge.

Schöffel retailer Bredon Hill will be exhibiting in The Shopping Village at the Cheltenham Festival.

With thanks to Sarah Farnsworth for Cover and Header Images